DENTAL PRACTICE · AHMEDABADSample
2.4×more calls from Google Maps in 6 months
From page two to the map pack
Local SEO, a rebuilt Google Business Profile and treatment pages that answer what patients search for.
Acquire · Stage 03 of 7
Bring in the patients you’re built for.
Search, maps, ads, social, content and doctor visibility, planned around the treatments you want to grow and measured by the enquiries they bring, not the clicks.
Trusted by healthcare brands
The challenge
Visibility isn’t the same as demand.
These gaps are common in healthcare marketing, and each one wastes budget or attracts the wrong enquiries.
- Campaigns target broad terms, not treatments.
Business impact: budget goes to searches that rarely become appointments. - The practice is hard to find on Google Maps.
Business impact: nearby patients choose the clinic that shows up first. - AI search tools don’t mention you.
Business impact: a growing share of patients get answers before they ever click. - Content doesn’t answer what patients ask.
Business impact: patients learn elsewhere and arrive loyal to someone else. - Each channel is run on its own.
Business impact: SEO, ads and social compete for the same patients instead of working together. - Success is measured in clicks and likes.
Business impact: nobody can say which channel produces patients.
Starting with scattered channelsSEOAdsSocialContentMapsReferrals
Starting with Acquire
DemandVisibilityEnquiryQualified enquiry
Why Acquire matters
Demand you can’t see goes to someone else.
Patients are already searching for the treatments you offer. Can you answer these six with evidence? Try the quick check. No sign-up needed.
ACQUIRE READINESS CHECK
Question 1 of 6
Do we know which treatments patients search for most in our area?
Instead of assuming: “We know what patients want.”
- Q1Does our website load quickly on a patient’s phone?Now
- Q2Does every priority treatment have a page that answers patients’ questions?—
- Q3Can a patient enquire in one step by form, call or WhatsApp?—
- Q4Is every enquiry recorded with the page and channel it came from?—
- Q5Do all enquiries land in one CRM or shared inbox?—
- Q6Do our website, CRM, booking and ads share data?—
What comes in, what goes out
Acquire turns a ready foundation into qualified demand.
Each stage receives something from the one before it and hands something on. This is Acquire’s part of the journey.
Receives from · Stage 02
Build
Growth priorities and positioning from Discover, plus the fast, tracked pages and digital infrastructure from Build.
In Acquire · Stage 03
Generate relevant demand
Search, maps, ads, social, content and doctor visibility, aimed at the treatments and areas that matter most.
Hands over to · Stage 04
Convert
Qualified, source-tagged enquiries, ready for fast follow-up and booking.
Our Acquire framework
From scattered channels to one demand plan.
Five components, worked through in order. Select one to see what it covers, why it matters and what it produces.
Component 01 of 5
Patient Acquisition Strategy
What it covers
Which treatments, audiences and areas to target, the channel mix and the budget behind it.
Why it matters
Spend follows opportunity rather than habit.
What it produces
A demand plan by treatment, area and channel.
Component 02 of 5
Search & Local Visibility
What it covers
Healthcare SEO, Local SEO, Google Business Profile, and AI search and GEO.
Why it matters
Most patients start with a search or a map.
What it produces
Visibility for the treatments and locations you want to grow.
Component 03 of 5
Paid Media
What it covers
Google Ads, Meta Ads and, where relevant, LinkedIn Ads, run as performance marketing.
Why it matters
Paid campaigns bring demand quickly when they target the right intent.
What it produces
Campaigns measured by qualified enquiries and cost per enquiry.
Component 04 of 5
Content, Social & Video
What it covers
Treatment education, social media and video that answer what patients ask.
Why it matters
Patients choose providers who explain clearly and earn their trust.
What it produces
A content calendar that supports search, ads and social together.
Component 05 of 5
Doctor Visibility & Brand
What it covers
Doctor personal branding, PR and a consistent brand across channels.
Why it matters
In healthcare, patients often choose the doctor before the practice.
What it produces
Doctors who are visible, credible and easy to find.
What we put in place
Seven things we plan and run.
Scope depends on your goals and budget. We start with the treatments and channels with the clearest opportunity.
01
Demand and keyword research
Searches, questions and competitors mapped for each priority treatment and area.
02
Healthcare SEO and Local SEO
Treatment pages, Google Business Profile and local signals that earn visibility.
03
AI search and GEO
Content structured so AI search tools can understand and cite your practice.
04
Paid campaigns
Google, Meta and, where relevant, LinkedIn campaigns built around treatment intent.
05
Content and video
Treatment education, social posts and short video that answer patients’ questions.
06
Doctor personal branding
Profiles, articles and appearances that build each doctor’s credibility.
07
Campaign measurement
Every channel reported by enquiries and cost, using the tracking set up in Build.
i
What we work from
The pages and tracking from Build. Every campaign follows healthcare advertising rules and platform policies.
What you get
Demand you can measure.
The exact scope is agreed with you before we start, based on your goals, budget and current visibility.
01
Demand plan
Treatments, areas and channels prioritised, with a budget split.
02
Search and local visibility
Optimised pages, Google Business Profile and AI search readiness.
03
Paid campaigns
Google, Meta and, where relevant, LinkedIn campaigns, managed and optimised.
04
Content and video calendar
Patient education that supports search, ads and social.
05
Doctor visibility
Profiles and content that build trust in your clinicians.
06
Handover to Convert
Source-tagged enquiries with the context Convert needs to follow up.
Intelligence in Acquire
Acquire is where spend meets evidence.
Intelligence runs beneath all seven stages. In Acquire, it shows which channels produce qualified enquiries, so budget follows results rather than habit.
What we measure here
- Cost per qualified enquiry by channel
- Search, map and AI visibility by treatment
- Enquiries by campaign, source and area
Signals it sends on
- Which treatments have unmet demand
- Which channels bring the wrong enquiries
- Where to move budget next
Intelligence · continuous layer →Data, analytics, attribution and reporting informing every stage, Acquire included.
Case studies
Demand that turned into enquiries.
Illustrative examples with sample figures, showing the kind of change better acquisition brings. Real client case studies will replace them before launch.
DIAGNOSTIC CENTRE · MUMBAISample
−31%cost per booked test
Ad spend that follows the bookings
Tracking from click to booked test, so budget moved to the campaigns that fill appointments.
DERMATOLOGY CLINIC · BENGALURUSample
3×more enquiries for one priority treatment
Treatment content patients actually read
Treatment pages, short videos and doctor-led posts built around the questions patients ask before booking.
Relevant capabilities
The capabilities behind qualified demand.
Marketing & Acquisition leads Acquire, with Strategy & Intelligence setting priorities and Web & Digital Experience keeping pages ready for traffic.
Marketing & Acquisition
Leads Acquire
Plans and runs search, local, paid, social, content and doctor visibility, judged by the enquiries they produce.
Strategy & Intelligence
Supports demand planning
Chooses which treatments, areas and audiences to target, and reviews performance against the plan.
Web & Digital Experience
Supports landing pages
Keeps treatment and campaign landing pages fast, clear and ready for the traffic Acquire sends.
Services used in Acquire
Strategy & Intelligence
Marketing & Acquisition
Healthcare SEOHealthcare Local SEOHealthcare AI Search & GEOHealthcare Google AdsHealthcare Meta AdsHealthcare LinkedIn AdsHealthcare Performance MarketingHealthcare Social Media MarketingHealthcare Content MarketingHealthcare Video Marketing & ProductionDoctor Personal BrandingHealthcare Public Relations
Conversion & Lead Management
Client reviews
Client reviews are on their way.
These sample reviews show the layout only. Genuine reviews from Healthcare Monks clients will replace them before launch.
G
Google reviewsTo be connected before launch
★★★★★Sample review
“They connected our website, Google listing and WhatsApp into one system. For the first time we can see where each patient came from.”
★★★★★Sample review
“Enquiries used to sit unanswered over the weekend. Now every one gets a reply and a follow-up, and our front desk is calmer for it.”
★★★★★Sample review
“Clear plan, honest reporting and no jargon. They understand how a healthcare business actually runs.”
Who we work with
Shaped around how your business runs.
Every healthcare business has a different customer journey. We build growth strategies around the way your business actually operates.
Clinics & Medical Practices
For practices with a team and a front desk: local visibility, enquiry handling and repeat visits across the practice.
Hospitals & Healthcare Networks
Visibility for departments, specialties and doctors across one or many locations.
Diagnostic Labs & Centres
Demand for tests and health packages, plus home sample collection enquiries.
Doctors & Specialists
For individual doctors: a personal brand and online presence built around your name and expertise.
Dental Practices
Treatment discovery, local search and reminders for regular check-ups.
Aesthetic & Dermatology
Treatment education and trust-building before the first consultation.
Fertility Centres
Sensitive, high-consideration journeys handled with care and discretion.
Home Healthcare
Reach families looking for care at home and respond to them quickly.
Insights
Ideas for finding the right patients.
Guides and lessons on healthcare SEO, ads, content and doctor visibility.
Acquire
How dental clinics can win more local searches
The Google Business Profile, review and page fixes that move a clinic into the map pack.
Sample articleAcquire
How AI search tools choose which clinics to mention
What helps a practice get cited when patients ask AI about a treatment.
Sample articleIntelligence
What to track before you spend more on Google Ads
The minimum tracking a clinic needs to see which campaigns produce patients.
Sample articleBook a Growth Audit
Find the demand you’re missing.
Tell us which treatments you want to grow. We’ll show you where patients are searching and which channels to start with.
It depends on your treatments, area and budget. We usually start where patients are already searching: local search and focused paid campaigns.
Local improvements can show within weeks. Organic rankings usually take several months to build.
Yes, where they suit the audience. LinkedIn is mainly relevant for corporate health, B2B services or specialist referrals.
It means making your content easy for AI search tools to understand and cite, so your practice appears in AI-generated answers.
Yes. Campaigns follow platform healthcare policies and avoid claims that can’t be supported.
By qualified enquiries and cost per enquiry, tracked to the channel and campaign, not by clicks or likes.