DIAGNOSTIC CENTRE · MUMBAISample
−31%cost per booked test
Ad spend that follows the bookings
Tracking from click to booked test, so budget moved to the campaigns that fill appointments.
Intelligence · The layer beneath all seven stages
Know what’s working, at every stage.
Tracking, attribution and reporting that connect your marketing, website and front desk to enquiries, appointments and revenue, so every growth decision rests on evidence.
Trusted by healthcare brands
The problem
Most healthcare marketing is measured in clicks, not patients.
These blind spots are common in healthcare businesses, and each one makes growth harder to steer.
- Reports show clicks and impressions, not enquiries or appointments.
Business impact: activity looks healthy while bookings stay flat. - Calls and WhatsApp messages aren’t tracked.
Business impact: the busiest enquiry routes are invisible in every report. - Enquiries reach the CRM without their source.
Business impact: nobody can tell which channel or campaign produced a patient. - Each agency or tool reports separately.
Business impact: numbers disagree, and every review starts with reconciling them. - Appointments and revenue aren’t linked back to marketing.
Business impact: budget can’t follow what actually fills the diary. - Decisions rely on instinct.
Business impact: spend keeps going to what feels busy rather than what works.
Starting with clicksImpressionsClicksSessionsLikesReachCTR
Starting with Intelligence
EnquiryAppointmentVisitRevenue
How Intelligence works
From scattered numbers to clear decisions.
Five steps that turn tracking into decisions. Select one to see what happens and what it produces.
What happens
Analytics, form, call and WhatsApp tracking, with consent set up properly.
What it produces
Every enquiry recorded with its route.
Intelligence across the growth system
One layer, seven different questions.
Intelligence runs beneath all seven stages. Select a stage to see what we measure there, the question it answers and the signal it passes on.
What we measure
Search demand, competitor visibility and your current enquiry baseline.
The question it answers
Where is the real opportunity?
Signal it passes on
A baseline every later stage is measured against.
Each stage hands on to the next · Expand loops back to Discover ↻
The measures that matter
From the first search to the next appointment.
Getting someone to your website is only the first step. We connect acquisition, conversion and engagement so you can understand what happens after the click.
Example · a typical clinic month
Visitors
Search · Maps · Ads
12,400
↓ 9% enquire
Enquiries
Form · Call · WhatsApp
1,116
↓ 45% book
Appointments
CRM · Reminders
502
↓ 78% show up
Visits
391
↓ 42% return or refer
Repeat
164
What you get
Numbers you can act on.
The exact scope is agreed with you before we start, based on what you already track.
01
Tracking plan and setup
Documented events for forms, calls and WhatsApp, tested end to end.
02
Attribution model
Sources and campaigns credited from enquiry to appointment and revenue.
03
Role-based dashboards
Views for the owner, the marketing team and the front desk.
04
Monthly growth review
What changed, why, and what to do next, in plain language.
05
Data and consent notes
What is tracked, where it lives and who can see it.
06
AI-assisted insights
Patterns and anomalies surfaced early, checked by a person.
See it in one place
One dashboard, from click to appointment.
An example of the shared view owners, marketing teams and front desks work from. Figures are illustrative, not client data.
Growth dashboard · Last 30 daysSample data
Enquiries
1,116+12% vs last monthAppointments booked
50245% of enquiriesMedian first response
6 minCalls, forms, WhatsAppShow-up rate
78%391 visitsEnquiries by source
Google Search38%
Google Maps24%
Meta Ads16%
Referrals12%
Direct & other10%
Source to appointment
| Source | Enquiries | Booked | Cost / booked |
|---|---|---|---|
| Google Search | 424 | 212 | ₹1,180 |
| Google Maps | 268 | 131 | ₹640 |
| Meta Ads | 179 | 62 | ₹1,950 |
| Referrals | 134 | 71 | — |
Privacy and data responsibility
Measure growth, not patients’ health.
Healthcare data needs more care than most. These are the rules our tracking and reporting follow.
We track enquiries, not health
Enquiry routes, sources and campaigns. Never symptoms, diagnoses or medical records.
Consent comes first
Tracking and cookies are set up in line with your privacy policy and your patients’ choices.
Your data stays yours
Analytics, CRM and reports live in your own accounts and systems.
Access on a need-to-know basis
Only the people who need a view get one, and access is reviewed.
Case studies
Decisions backed by better numbers.
Illustrative examples with sample figures, showing how clearer measurement changes what gets funded. Real client case studies will replace them before launch.
MULTI-SPECIALITY CLINIC · PUNESample
6 minmedian first response, now measured daily
A front desk that can see its own numbers
Response times and booking rates tracked for calls, forms and WhatsApp, reviewed every week.
MULTI-SPECIALITY HOSPITAL · NAGPURSample
100%of enquiries recorded with their source
One report instead of four
Website, ads, call tracking and CRM joined into one dashboard the leadership team reviews monthly.
Relevant capabilities
The capabilities behind clearer decisions.
Technology, Data & AI leads Intelligence, with Strategy & Intelligence turning the data into decisions.
Technology, Data & AI
Leads Intelligence
Sets up tracking, connects your website, CRM, booking and ads, and builds the attribution and dashboards that turn activity into answers.
Strategy & Intelligence
Supports analysis and decisions
Turns the numbers into priorities: the monthly growth review, the questions worth asking and the recommendations that follow.
Client reviews
Client reviews are on their way.
These sample reviews show the layout only. Genuine reviews from Healthcare Monks clients will replace them before launch.
G
Google reviewsTo be connected before launch
★★★★★Sample review
“They connected our website, Google listing and WhatsApp into one system. For the first time we can see where each patient came from.”
★★★★★Sample review
“Enquiries used to sit unanswered over the weekend. Now every one gets a reply and a follow-up, and our front desk is calmer for it.”
★★★★★Sample review
“Clear plan, honest reporting and no jargon. They understand how a healthcare business actually runs.”
Who we work with
Shaped around how your business runs.
Every healthcare business has a different customer journey. We build growth strategies around the way your business actually operates.
Clinics & Medical Practices
For practices with a team and a front desk: local visibility, enquiry handling and repeat visits across the practice.
Hospitals & Healthcare Networks
Visibility for departments, specialties and doctors across one or many locations.
Diagnostic Labs & Centres
Demand for tests and health packages, plus home sample collection enquiries.
Doctors & Specialists
For individual doctors: a personal brand and online presence built around your name and expertise.
Dental Practices
Treatment discovery, local search and reminders for regular check-ups.
Aesthetic & Dermatology
Treatment education and trust-building before the first consultation.
Fertility Centres
Sensitive, high-consideration journeys handled with care and discretion.
Home Healthcare
Reach families looking for care at home and respond to them quickly.
Insights
Ideas for measuring what matters.
Guides and lessons on healthcare tracking, attribution and reporting.
Intelligence
What to track before you spend more on Google Ads
The minimum tracking a clinic needs to see which campaigns produce patients.
Sample articleIntelligence
The five numbers a clinic owner should see every month
A short list that connects marketing to appointments and revenue.
Sample articleIntelligence
Measuring response time without blaming the front desk
How to track calls, forms and WhatsApp fairly, and what good looks like.
Sample articleBeneath every stage
Not a step. The layer under every step.
Intelligence isn’t a stage you finish. It runs beneath all seven, from Discover to Expand, and every stage both feeds it and draws on it.
Book a Growth Audit
See what’s really driving growth.
Tell us what you track today. We’ll show you what’s missing and what to measure first.
Usually not. We start with what you already have and fill the gaps before recommending anything new.
Common analytics, CRM, call-tracking and messaging tools. We confirm what yours allow before planning anything.
Basic tracking is quick to set up. Attribution needs a few weeks of clean data before it’s worth acting on.
No. We work with enquiry and source data, not clinical records or medical details.
Usually, yes. We check what your CRM allows and connect it rather than replacing it.
Dashboards are always on, and we review them with you every month.